Affiliate Marketing is a web based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about through the affiliate's marketing efforts.
The affiliate marketing industry has four core players: the Merchant, the Network, the Publisher and the Consumer.
The market has grown sufficiently in complexity to warrant a secondary tier of players, including affiliate management agencies, affiliate marketing consultants and specialized third party vendors.
Affiliate marketing overlaps with other web marketing practices to some degree, because affiliates often use other advertising methods.
Methods include organic search engine optimization (SEO), pay per click advertising, e-mail marketing, and in some form of banner ads or display advertising. On the other hand, affiliates sometimes use other techniques, such as blogging or publishing reviews of products or services offered by a partner.
Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail marketing, and website advertising capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in web marketing strategies.
Our flexible Managed Services options allow you choose only the components you need, when you need them, and for as long as you need them. Since our partner-centric approach is highly collaborative and open, you'll always feel like you´re working with your own team.
From simple to complex; small-scale assistance to large-scale implementation—our highly trained consultants will work with your staff to tailor a scalable program that is perfectly aligned around your business model, workflow, revenue goals, budget, timeline and IT requirements.
We offer a wide array of customized Managed Service offerings from setup and campaign management to advanced reporting and fraud monitoring.
Whether you´re looking for an intelligent alternative to building and maintaining your own affiliate marketing infrastructure; are expanding into new markets or channels; or just need supplemental or temporary support - we can help.
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